The Ladders Scam

The Ladders Scam Update: I closed the comments on this post on 8/17/09. The point has been made. Well isnt that a nice title.   Im really drawing a line in the sand on this one, especially since The Ladders was on the list of companies that might one day acquire JibberJobber.   I guess Ill have to scratch that one off the list. But this is such an important topic, and one Im asked about on a regular basis, that I want to let my users, and other professional and executive job seekers (who should be using JibberJobber to organize their job search :p), know about. First, the caveat: I have never sent my resume to The Ladders asking them for a review.   So all of what Im sharing here is not from my first-hand experience. Heres the situation: You send a resume to The Ladders for their free critique.   Then you get back a letter telling you what all the problems with your resume is, and for a fee they will get you a new one.   Last I remember the fee is around $700.   Remember, we are usually talking about resumes for executives. The biggest red flag Ive read is that the critiques are form letters.   They will even critique their own, The Ladders generated, resumes!   Its a simple process that a salesperson goes through to make a sale, not a real resume critique that a professional resume writer would give. In other words, it seems they hardly even look at the resume they just get you back a scary letter saying how bad your resume sucks, and that they can make it shine like new.   Scare tactics.   Im sure its done well for them. Here is some more reading on this Google The Ladders Scam or The Ladders Rip-off.   All of the links below come from those search results.   And do your own due diligence like I said, I have not had first hand experience with this, but Ive heard about it plenty. Susan Ireland is a professional resume writer who wrote a nice post about how she set up her The Ladders account, to help you know what to expect.   The comments quickly turned nasty, though thats where the meat of the feedback is and a lot of talk about getting resume reviews from The Ladders. The third comment from Susans post points to a bad link for Manager Tools, but I searched and found a good one, with the text of the canned response (below). Mr. Ask the Headhunter himself, Nick Corcodilos, has two enlightening posts on the Ladders one called TheLadders: Going down? (15 comments) and the other is the dope on TheLadders (95 comments).   Nick DOES NOT like The Ladders the comments are enlightening. A person on epinions writes: I had the resume professionally constructed and I was very pleased with it. The Ladders has a resume review service for free, so I sent it along thinking they would recommend tweaks here and there. I received back a letter stating things wrong with my resume that I did not have in there. They even referenced companies I have had no association. I wrote back and said No thanks, but thanks for the form letter and was then bombarded with you have to have your resume rewritten form letters. So heres the form letter I got from Manager Tools this really is the scariest thing, since when you are vulnerable, looking for a job, in despair, and ready to drop money to fix any problem, this speaks to you.   Its Scare Tactics 101.   The letter (with my own font formatting), in response to a resume that was professionally written: Dear [name], Thank you for your resume submission! My name is xxxxx and I will be providing your resume critique. In this email I will outline my thoughts, provide a price quote to you, explain the process, and give you instructions at the end of my review to get started. If you decide to proceed, you will be working directly with one of our top writers versed in your industry and level. Our methodology is simple: We apply extensive resume writing experience and knowledge of the $100k+ job market to determine how well your resume represents your value and distinguishes you from the competition. Please note that I am NOT critiquing your background, experience, or potential for success. I am commenting on how you are MARKETING those assets to potential employers and how you are competing against others with similar goals. Your resume needs to be assertive in showing prospective employers how you would be of value to them, because no matter how good you are at your job, the resume is what really lands the interview. Before I begin the critique, I do need to warn you about my style, because my comments can seem bluntbut the reality is the job market is very competitive now, so I find it beneficial to tell it as it is rather than yes people to death. (I hate when its done to me!) Here are the major issues I see on your resume: SUMMARY/INTRODUCTION Your summary is missing the “WOW” factor. Youre relying on too many business clichés things like, Excellent written and verbal communication skills. These crutch phrases dont really tell the reader anything about you and what youve done! You need a much more results-focused introduction, to grab the readers attention and make them want to keep reading! The five main aspects within a distinguished summary indicates: your highest career achievements, experience level, your value, your industry and your immediate career goal, and convey, Look how what I have to offer will be an asset to you. I also recommend including a Core Competencies subsection just below the summary specific areas of expertise and knowledge that can be supported by solid accomplishments. Including a list of Core Competencies is a great executive strategy, and provides both a quick and comprehensive look at your strengths from the beginning. Additionally, a core competencies or keyword section also increases the odds of an electronic screening agent making a match between your resume and an open job requisition. CONTENT Todays job descriptions briefly sum up your position in paragraph format, then uses bullets for your most marketable attributes results of the duties listed in the paragraph. This strategy separates the duties from the results and really highlights your key accomplishments, making them easy to find when the resume is quickly scanned. As you only have SECONDS to grab their attention. You have everything bulleted resulting in NOTHING standing out to the eye of the reader. On another note…the references tag line just isn’t done anymore ESPECIALLY for upper level executive resumes! Its like saying the end at the end of a movie. MECHANICS The language could be MUCH stronger. You vacillate between active voice and passive voice in the document (“Responsible for”, etc.). In the active voice, the subject acts. In the passive voice, the subject is acted upon. The active voice is more natural, direct, vigorous and emphatic traits you want your resume to have in tone. DESIGN The vast majority of resumes are handled now by resume databases whether online or Human Resource Information Systems within companies. The databases have preferences for certain design elements. One of them is a preference for sans serif font styles. Change the font to something that is sans serif and avoid the default Times New Roman or other serif fonts. OVERALL IMPRESSION/STRATEGY Jamie, your resume is your self marketing tool. It gets you in the door. It must be strong on ALL levels in order to achieve the best results. All-in-all, I dont think youre putting your best foot forward if you plan to use this resume in its current condition. You’re underselling yourself. You are in need of a self-marketing brochure one that shows your high caliber. This document isnt doing that for you. Please understand, all of this is not to say that you are not a good candidate, merely that the way your resume presents your career is not yet very effective or exciting to the reader (who typically has read 100+ resumes just before getting to yours). You need to remember the purpose of a resume to take an AGGRESSIVE approach in selling you to a potential employer. Why does that employer want to interview YOU? You need to be MUCH more active in pulling out your forte things that will show potential employers what they get for their investment (your compensation). What can you bring to the table that your competition cannot? What sets you apart? Right now you are not giving the reader the best information to excite him/her enough to contact you for an interview. Remember, unless you can convince them of your VALUE, they will not contact you. Most people are like you they struggle to put themselves down on paper effectively but thats where we come in, because we are experts at knowing the best way to present you. In fact, even Marc Cenedella, CEO of TheLadders came to OUR writing team when he needed a resume! Im not sure that the resume they turn around will be awesome, and it should be done by a professional resume writer, I just want to bring out the idea that they are using a sales form letter no matter who writes your resume Ive heard of them sending this form letter to people who have had their own resume writers write the letter! Need your resume reviewed? Get the review from a professional resume writer, not a salesperson who uses a form letter. JibberJobber has partners who are resume writers you can learn more about them here (we stay out of it its between you and them). Or you can go to Career Directors, National Resume Writers Association, or the Career Management Alliance. The Ladders Scam Update: I closed the comments on this post on 8/17/09. The point has been made. Well isnt that a nice title.   Im really drawing a line in the sand on this one, especially since The Ladders was on the list of companies that might one day acquire JibberJobber.   I guess Ill have to scratch that one off the list. But this is such an important topic, and one Im asked about on a regular basis, that I want to let my users, and other professional and executive job seekers (who should be using JibberJobber to organize their job search :p), know about. First, the caveat: I have never sent my resume to The Ladders asking them for a review.   So all of what Im sharing here is not from my first-hand experience. Heres the situation: You send a resume to The Ladders for their free critique.   Then you get back a letter telling you what all the problems with your resume is, and for a fee they will get you a new one.   Last I remember the fee is around $700.   Remember, we are usually talking about resumes for executives. The biggest red flag Ive read is that the critiques are form letters.   They will even critique their own, The Ladders generated, resumes!   Its a simple process that a salesperson goes through to make a sale, not a real resume critique that a professional resume writer would give. In other words, it seems they hardly even look at the resume they just get you back a scary letter saying how bad your resume sucks, and that they can make it shine like new.   Scare tactics.   Im sure its done well for them. Here is some more reading on this Google The Ladders Scam or The Ladders Rip-off.   All of the links below come from those search results.   And do your own due diligence like I said, I have not had first hand experience with this, but Ive heard about it plenty. Susan Ireland is a professional resume writer who wrote a nice post about how she set up her The Ladders account, to help you know what to expect.   The comments quickly turned nasty, though thats where the meat of the feedback is and a lot of talk about getting resume reviews from The Ladders. The third comment from Susans post points to a bad link for Manager Tools, but I searched and found a good one, with the text of the canned response (below). Mr. Ask the Headhunter himself, Nick Corcodilos, has two enlightening posts on the Ladders one called TheLadders: Going down? (15 comments) and the other is the dope on TheLadders (95 comments).   Nick DOES NOT like The Ladders the comments are enlightening. A person on epinions writes: I had the resume professionally constructed and I was very pleased with it. The Ladders has a resume review service for free, so I sent it along thinking they would recommend tweaks here and there. I received back a letter stating things wrong with my resume that I did not have in there. They even referenced companies I have had no association. I wrote back and said No thanks, but thanks for the form letter and was then bombarded with you have to have your resume rewritten form letters. So heres the form letter I got from Manager Tools this really is the scariest thing, since when you are vulnerable, looking for a job, in despair, and ready to drop money to fix any problem, this speaks to you.   Its Scare Tactics 101.   The letter (with my own font formatting), in response to a resume that was professionally written: Dear [name], Thank you for your resume submission! My name is xxxxx and I will be providing your resume critique. In this email I will outline my thoughts, provide a price quote to you, explain the process, and give you instructions at the end of my review to get started. If you decide to proceed, you will be working directly with one of our top writers versed in your industry and level. Our methodology is simple: We apply extensive resume writing experience and knowledge of the $100k+ job market to determine how well your resume represents your value and distinguishes you from the competition. Please note that I am NOT critiquing your background, experience, or potential for success. I am commenting on how you are MARKETING those assets to potential employers and how you are competing against others with similar goals. Your resume needs to be assertive in showing prospective employers how you would be of value to them, because no matter how good you are at your job, the resume is what really lands the interview. Before I begin the critique, I do need to warn you about my style, because my comments can seem bluntbut the reality is the job market is very competitive now, so I find it beneficial to tell it as it is rather than yes people to death. (I hate when its done to me!) Here are the major issues I see on your resume: SUMMARY/INTRODUCTION Your summary is missing the “WOW” factor. Youre relying on too many business clichés things like, Excellent written and verbal communication skills. These crutch phrases dont really tell the reader anything about you and what youve done! You need a much more results-focused introduction, to grab the readers attention and make them want to keep reading! The five main aspects within a distinguished summary indicates: your highest career achievements, experience level, your value, your industry and your immediate career goal, and convey, Look how what I have to offer will be an asset to you. I also recommend including a Core Competencies subsection just below the summary specific areas of expertise and knowledge that can be supported by solid accomplishments. Including a list of Core Competencies is a great executive strategy, and provides both a quick and comprehensive look at your strengths from the beginning. Additionally, a core competencies or keyword section also increases the odds of an electronic screening agent making a match between your resume and an open job requisition. CONTENT Todays job descriptions briefly sum up your position in paragraph format, then uses bullets for your most marketable attributes results of the duties listed in the paragraph. This strategy separates the duties from the results and really highlights your key accomplishments, making them easy to find when the resume is quickly scanned. As you only have SECONDS to grab their attention. You have everything bulleted resulting in NOTHING standing out to the eye of the reader. On another note…the references tag line just isn’t done anymore ESPECIALLY for upper level executive resumes! Its like saying the end at the end of a movie. MECHANICS The language could be MUCH stronger. You vacillate between active voice and passive voice in the document (“Responsible for”, etc.). In the active voice, the subject acts. In the passive voice, the subject is acted upon. The active voice is more natural, direct, vigorous and emphatic traits you want your resume to have in tone. DESIGN The vast majority of resumes are handled now by resume databases whether online or Human Resource Information Systems within companies. The databases have preferences for certain design elements. One of them is a preference for sans serif font styles. Change the font to something that is sans serif and avoid the default Times New Roman or other serif fonts. OVERALL IMPRESSION/STRATEGY Jamie, your resume is your self marketing tool. It gets you in the door. It must be strong on ALL levels in order to achieve the best results. All-in-all, I dont think youre putting your best foot forward if you plan to use this resume in its current condition. You’re underselling yourself. You are in need of a self-marketing brochure one that shows your high caliber. This document isnt doing that for you. Please understand, all of this is not to say that you are not a good candidate, merely that the way your resume presents your career is not yet very effective or exciting to the reader (who typically has read 100+ resumes just before getting to yours). You need to remember the purpose of a resume to take an AGGRESSIVE approach in selling you to a potential employer. Why does that employer want to interview YOU? You need to be MUCH more active in pulling out your forte things that will show potential employers what they get for their investment (your compensation). What can you bring to the table that your competition cannot? What sets you apart? Right now you are not giving the reader the best information to excite him/her enough to contact you for an interview. Remember, unless you can convince them of your VALUE, they will not contact you. Most people are like you they struggle to put themselves down on paper effectively but thats where we come in, because we are experts at knowing the best way to present you. In fact, even Marc Cenedella, CEO of TheLadders came to OUR writing team when he needed a resume! Im not sure that the resume they turn around will be awesome, and it should be done by a professional resume writer, I just want to bring out the idea that they are using a sales form letter no matter who writes your resume Ive heard of them sending this form letter to people who have had their own resume writers write the letter! Need your resume reviewed? Get the review from a professional resume writer, not a salesperson who uses a form letter. JibberJobber has partners who are resume writers you can learn more about them here (we stay out of it its between you and them). Or you can go to Career Directors, National Resume Writers Association, or the Career Management Alliance. The Ladders Scam Update: I closed the comments on this post on 8/17/09. The point has been made. Well isnt that a nice title.   Im really drawing a line in the sand on this one, especially since The Ladders was on the list of companies that might one day acquire JibberJobber.   I guess Ill have to scratch that one off the list. But this is such an important topic, and one Im asked about on a regular basis, that I want to let my users, and other professional and executive job seekers (who should be using JibberJobber to organize their job search :p), know about. First, the caveat: I have never sent my resume to The Ladders asking them for a review.   So all of what Im sharing here is not from my first-hand experience. Heres the situation: You send a resume to The Ladders for their free critique.   Then you get back a letter telling you what all the problems with your resume is, and for a fee they will get you a new one.   Last I remember the fee is around $700.   Remember, we are usually talking about resumes for executives. The biggest red flag Ive read is that the critiques are form letters.   They will even critique their own, The Ladders generated, resumes!   Its a simple process that a salesperson goes through to make a sale, not a real resume critique that a professional resume writer would give. In other words, it seems they hardly even look at the resume they just get you back a scary letter saying how bad your resume sucks, and that they can make it shine like new.   Scare tactics.   Im sure its done well for them. Here is some more reading on this Google The Ladders Scam or The Ladders Rip-off.   All of the links below come from those search results.   And do your own due diligence like I said, I have not had first hand experience with this, but Ive heard about it plenty. Susan Ireland is a professional resume writer who wrote a nice post about how she set up her The Ladders account, to help you know what to expect.   The comments quickly turned nasty, though thats where the meat of the feedback is and a lot of talk about getting resume reviews from The Ladders. The third comment from Susans post points to a bad link for Manager Tools, but I searched and found a good one, with the text of the canned response (below). Mr. Ask the Headhunter himself, Nick Corcodilos, has two enlightening posts on the Ladders one called TheLadders: Going down? (15 comments) and the other is the dope on TheLadders (95 comments).   Nick DOES NOT like The Ladders the comments are enlightening. A person on epinions writes: I had the resume professionally constructed and I was very pleased with it. The Ladders has a resume review service for free, so I sent it along thinking they would recommend tweaks here and there. I received back a letter stating things wrong with my resume that I did not have in there. They even referenced companies I have had no association. I wrote back and said No thanks, but thanks for the form letter and was then bombarded with you have to have your resume rewritten form letters. So heres the form letter I got from Manager Tools this really is the scariest thing, since when you are vulnerable, looking for a job, in despair, and ready to drop money to fix any problem, this speaks to you.   Its Scare Tactics 101.   The letter (with my own font formatting), in response to a resume that was professionally written: Dear [name], Thank you for your resume submission! My name is xxxxx and I will be providing your resume critique. In this email I will outline my thoughts, provide a price quote to you, explain the process, and give you instructions at the end of my review to get started. If you decide to proceed, you will be working directly with one of our top writers versed in your industry and level. Our methodology is simple: We apply extensive resume writing experience and knowledge of the $100k+ job market to determine how well your resume represents your value and distinguishes you from the competition. Please note that I am NOT critiquing your background, experience, or potential for success. I am commenting on how you are MARKETING those assets to potential employers and how you are competing against others with similar goals. Your resume needs to be assertive in showing prospective employers how you would be of value to them, because no matter how good you are at your job, the resume is what really lands the interview. Before I begin the critique, I do need to warn you about my style, because my comments can seem bluntbut the reality is the job market is very competitive now, so I find it beneficial to tell it as it is rather than yes people to death. (I hate when its done to me!) Here are the major issues I see on your resume: SUMMARY/INTRODUCTION Your summary is missing the “WOW” factor. Youre relying on too many business clichés things like, Excellent written and verbal communication skills. These crutch phrases dont really tell the reader anything about you and what youve done! You need a much more results-focused introduction, to grab the readers attention and make them want to keep reading! The five main aspects within a distinguished summary indicates: your highest career achievements, experience level, your value, your industry and your immediate career goal, and convey, Look how what I have to offer will be an asset to you. I also recommend including a Core Competencies subsection just below the summary specific areas of expertise and knowledge that can be supported by solid accomplishments. Including a list of Core Competencies is a great executive strategy, and provides both a quick and comprehensive look at your strengths from the beginning. Additionally, a core competencies or keyword section also increases the odds of an electronic screening agent making a match between your resume and an open job requisition. CONTENT Todays job descriptions briefly sum up your position in paragraph format, then uses bullets for your most marketable attributes results of the duties listed in the paragraph. This strategy separates the duties from the results and really highlights your key accomplishments, making them easy to find when the resume is quickly scanned. As you only have SECONDS to grab their attention. You have everything bulleted resulting in NOTHING standing out to the eye of the reader. On another note…the references tag line just isn’t done anymore ESPECIALLY for upper level executive resumes! Its like saying the end at the end of a movie. MECHANICS The language could be MUCH stronger. You vacillate between active voice and passive voice in the document (“Responsible for”, etc.). In the active voice, the subject acts. In the passive voice, the subject is acted upon. The active voice is more natural, direct, vigorous and emphatic traits you want your resume to have in tone. DESIGN The vast majority of resumes are handled now by resume databases whether online or Human Resource Information Systems within companies. The databases have preferences for certain design elements. One of them is a preference for sans serif font styles. Change the font to something that is sans serif and avoid the default Times New Roman or other serif fonts. OVERALL IMPRESSION/STRATEGY Jamie, your resume is your self marketing tool. It gets you in the door. It must be strong on ALL levels in order to achieve the best results. All-in-all, I dont think youre putting your best foot forward if you plan to use this resume in its current condition. You’re underselling yourself. You are in need of a self-marketing brochure one that shows your high caliber. This document isnt doing that for you. Please understand, all of this is not to say that you are not a good candidate, merely that the way your resume presents your career is not yet very effective or exciting to the reader (who typically has read 100+ resumes just before getting to yours). You need to remember the purpose of a resume to take an AGGRESSIVE approach in selling you to a potential employer. Why does that employer want to interview YOU? You need to be MUCH more active in pulling out your forte things that will show potential employers what they get for their investment (your compensation). What can you bring to the table that your competition cannot? What sets you apart? Right now you are not giving the reader the best information to excite him/her enough to contact you for an interview. Remember, unless you can convince them of your VALUE, they will not contact you. Most people are like you they struggle to put themselves down on paper effectively but thats where we come in, because we are experts at knowing the best way to present you. In fact, even Marc Cenedella, CEO of TheLadders came to OUR writing team when he needed a resume! Im not sure that the resume they turn around will be awesome, and it should be done by a professional resume writer, I just want to bring out the idea that they are using a sales form letter no matter who writes your resume Ive heard of them sending this form letter to people who have had their own resume writers write the letter! Need your resume reviewed? Get the review from a professional resume writer, not a salesperson who uses a form letter. JibberJobber has partners who are resume writers you can learn more about them here (we stay out of it its between you and them). Or you can go to Career Directors, National Resume Writers Association, or the Career Management Alliance.

What to Do After Getting Laid off From Work

What to Do After Getting Laid off From Work Being laid off from work is stressful.You were doing your job and investingtime and energy into the company.Then, one day, everything changed.The company went in another direction or had to make budget cuts and you found yourself unemployed.Getting laid off is especially tough when you do not see it coming.But even if you had no backup plan, it's not the end of the world.You will get through this tough time better than before!The question is, what should you do now?In this article, we provide some important steps to take if you have been laid off from work.The first foursteps will help you take care of financial and end-of-job matters.The last foursteps will assist you in the next vital phase: looking for a new job.1. Get That Last PaycheckDo you know when your final paycheck is coming?Did you receive it already?It is important to know when you have received your last paycheck so that you can adjust your budget accordingly.(You also want to make sure you get that final check!)Also, s ee if there are any additional payments for which you are eligible.These may include:Accrued paid vacation Sick leave Overtime Back wages (a.k.a. back pay)Some states require companies to pay for sick leave or paid vacation time that remains unused, in the case of layoffs.Look into this to see if you are eligible.When you're not getting a steady income, every little bit helps.2. Check Severance PaySome companies offer severance pay, depending on various factors, such as:The duration of your employment What position you worked Company policies and contractual agreementsIn some cases, you might also be able to negotiate details of a severance package with your former employers.While employers have no legal obligation to offer severance pay, some companies have helpful policies.You never know unless you ask.3. Look Into Employee Benefit EligibilityIn addition to asking about severance pay and other additional payments, find out if the company offers continued employee benefits.Some emp loyers will provide healthcare coverage or life insurance for a set amount of time.You may also file for unemployment.Depending on your particular work situation and whether you are eligible, unemployment benefits can help tide you over until you find a new job.4. Call Those Loan ProvidersLaid off from work means not being sure when the next steady paycheck will come in, which can be a cause for concern.Yes, you may have received a decent severance package.Still, if you have bank loans, car loans, etc. make a call to see if you can set up a payment plan;or better yet, get a forbearance (break in making payments).This can help you in two ways:Protect your credit rating Cut down on your monthly billsYou will want to take care of these financial matters immediately so that you can fully focus on the next steps, which will directly assist you in landing a new job!5. Update Your ResumeWhile it is fresh in your mind, update your resume with your prior job.At the same time, you can opt to redo your resume completely.If you have no idea where to start, or what kind of resume is ideal for candidates these days, you can to utilize a resume writing service.Find My Profession is a top-rated professional resume writing service with a focus on senior and executive-level job seekers.Resumes used to require a boring template style, but you can take this opportunity to make yours fresh again.(Check out these Resume Writing Tips for Career Change.)6. Prepare for InterviewsWhile your resume is the item that will get you in the door, your interview skills will be what lands you a position.If you have been working at one job for a while, you might have grown rusty on the interview front. That's nothing to be embarrassed about.But you will need to brush up on those interview skills.Look into what kind of questions you will be asked. Consider what answers will cause you to stand out among other candidates. Take time to prepare solid and effective answers in advance.(For more tips, r ead 8 Ways to Prepare Yourself for a Job Interview.)7. Let the World Know You Are Available!Time to let the world know your former job is a thing of the past.The good news? You are now available again!Bury the negative emotions of being laid off. Let others know you have a positive attitude as you seekemployment.No one hires people that need saving.People get hired when they are positive, confident, and ready to contribute.Make full use of helpful online sites.There are many that can help you in job hunting and social networking.(Update LinkedIn using these 19 Essential LinkedIn Profile Tips.)8. Believe It’s a New Beginning!The important thing to remember about being laid off from work is this:It had little to do with you.You were not fired.So, this is a chance for a new beginning!Yes, you do have to act fast to stay paid while you look for new employment.Maintain perspective and remember that all jobs, at some point, must end. Yours just happened to be a surprise ending.Regroup M ourn the loss Learn to laugh about it And move onBy all means, this is not a reason to panic.Fear of loss is the enemy of progress.You want to start working again as soon as possible,so don't worry about things you cannot change.See this as an invitation to do something bigger and better!(For more information on what to do after being laid off, see our articleYou Got Laid Off...Time to Work!)Closing ThoughtsIf you’d like some help finding a job, and you happen to be a six-figure earner, check out our career coaching servicestoday.Our legendary service offers the full gamut of job search help!In short, we do the heavy lifting so you can focus on what's important.Get in touch today and let us help you navigate your job search.

6 Time Saving Ways to Write a Brand Building Book - Personal Branding Blog - Stand Out In Your Career

6 Time Saving Ways to Write a Brand Building Book - Personal Branding Blog - Stand Out In Your Career The benefits of writing a book to build your brand by promoting your career and your expertise are well known. Books like Mitchell Levys anthology of author case studies, 42 Rules for Driving Success with Books, and the Wellesley Hill Groups Business Book Series, an exhaustively-detailed 2-part research report, document the benefits of writing a book for branding-oriented individuals and firms. Less well known, however, are the steps you can take to write your book as quickly and efficiently as possible. Information about efficient writing techniques has never been more important than it is now. The faster you write your book and get it into your readers hands, the sooner youll begin to profit from the awareness and credibility your book can generate for you and your firm. How to save time building your brand with a book Here are some of the ways you can get your book written as efficiently as possible: Work with a co-author. Although many authors avoid co-author arrangements, this is still a popular way to save time writing a book. Working with a co-author can bring new experience and perspective to your book, as well as new readers, while reducing the work you have to do. Co-author arrangements extend from full partnership, and participation in profits, to hiring a co-author on a work-for-hire basis. Hire a ghost writer. A ghost writer offers offers you the most hands off alternative of all. Instead of actively participating in the writing of your book, you are more like the captain of a ship, setting goals and objectives, and supervising progress. Many well-known books by subject area experts are actually written by ghost writers whose names may, or may not, appear on the cover. Consider crowd-sourcing. Crowd-sourcing can take several forms. You can view your role as an editor, and solicit contributions from experts in your field. In this case, your book becomes an anthology of expert contributions, plus 1 or 2 of your own. Your book can also take the form of case studies and lessons learned by a a team of researchers working under your direction. You can solicit input by conducting surveys and interviews with those who have had first-hand experience relevant to your topic. Harvest existing content. Many fine professional books originated as previously-written articles, newsletters, reports, stories, and speeches. An example is Al Ries and Jack Trouts The Positioning Era that began as a speech, was expanded into an Advertising Age article, then expanded into a book that recently celebrated its 29th year in print. If youve been active in your field for a long time, you might want to review the contents of your had drive and scrapbook, to see whats already been written. Co-ordinate writing and marketing. Todays savvy brand-oriented firms and individuals recognize the value of incremental writing; writing a book as a series of articles, blog posts, or newsletters. When marketing content and book writing are coordinated, each word does double dutyfirst as a marketing tool, second as part of a brand-building book. Write a shorter book. Efficiency is rewarded everywhere in todays time-starved world where authors dont have as much time to write as they desire, and readers dont have as much time to read as they desire. As a result, the market welcomes short, concise, focused, and actionable books. These books are not abridged or compromised, they are written to pragmatic advice to busy people. Examples are series like for Dummies, 42 Rules series, and THINKtweet books. THINKtweet books contain 140 ideas expressed in 140 characters, or less. Short, focused 100 to 140-page books with actionable information are perfect for todays time-starved world. Todays authors dont have as much time to write as theyd like, and readers dont have as much time to read as theyd like. Rethinking what it takes to write a book to build your brand If youre considering writing a book to build your brand, begin with a clean slate. Avoid the knee jerk temptation to automatically think that you have to personally write every word in your book. In addition, avoid the temptation to write a textbook or encyclopedia-like approach   that contains everything you know about the area of your expertise. Write a minimum book Instead of writing for yesterdays more leisurely readers, focus on writing the minimum book that will build your brand. Save your kitchen sink approach for later, when you can afford the assistance you may need to do full justice to the knowledge and experiences youve mastered along the way. There are no rewards for martyrdom, and complete, but late books rarely reward their authors. Efficiency and practicality, however, generate high opportunity costs. What do you think? Would you rather be late and perfect or focused and on-time, ready to instantly leverage your book into new opportunities and profits? Author: Roger C. Parker is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.9 million copies in 35 languages around the world. Roger has interviewed hundreds of successfully branded nonfiction authors and shares what he’s learned at Published Profitable and his daily writing tips blog.

Why you Should Think Twice About Ghosting a Recruiter

Why you Should Think Twice About Ghosting a Recruiter Ten years ago the term “ghosting” was almost unheard of. Fast forward to now and this is term is synonymous in two distinct areas of life, online dating and recruitment! And often this unfortunate fact of life becomes far too common- I want to explore the phenomenon of ghosting and why people feel it is acceptable to do this. With the prevalence of WhatsApp and other apps such as Snapchat, Instagram and Messenger, my humble premise is that it has never been easier to communicate with people. Especially with things like voice notes in WhatsApp, you don’t even have to actually call someone up anymore to back out of an interview or date- you can just voice record so they can hear your apology and let the line be drawn…. Firstly I want to expose my theory in that those people who ghost are actually cowards. The notion that you get to ignore someones communication whom you have already been engaging with is rude, obnoxious and very short-sighted- someone who has been ghosted will never forget or likely forgive!- that you simply ignored them. Far better to back out gently, give your lame excuse, make up some sob story- but at least communicate in some way! Those people who choose to ignore protocol and ghost their recruiter are walking a thin line in life as you never know when you are going to come across that person again; the world is actually a very small place, esp in recruitment! and you would be surprised how often the “6 degrees of separation” is often only 1/2 connections. Secondly, my conclusion is that those who choose to ghost have very low self-esteem and self-respect so I think it says more about them that they opt to ignore messaging or calling you; someone who has no guts to follow up and stand tall in their decision- whatever that may be, shows that they are actually doubting themselves on a deeper level; they know that if they call you or text, they expose themselves to a debate, a discussion, a consultation. And a lot of people don’t want to hear the truth…. don’t take the counteroffer, don’t accept that lousy other offer…. etc Think about it; the last time someone ghosted you, I bet you can remember exactly who they are and how that made you feel. However, I also bet there are countless examples of candidates who have changed their minds, accepted other offers yet you will struggle to name them as they don’t make you feel the way a “ghoster” does. I have personally never ghosted anyone but have empathy for those who choose to text their way out of a difficult decision as oppose to a phone call to explain themselves. Having to justify what may be a difficult choice is tricky often and I can see why typing an email or a text is simpler and more final. And therein lies the advice; there is simply NO excuse in our modern times to ignore a message. You even get suggestions on replied on apps like LinkedIn such as “no thanks” so you don’t even have to type. In business, a proverbial left swipe to ignore isn’t good enough. Always leave a good lasting impression as you never know when you are going to meet that individual again in the future.

5 Small Business Ideas For Summer of 2019 CareerMetis.com

5 Small Business Ideas For Summer of 2019 â€" CareerMetis.com Image source: Pixabay.comYou may be planning on how to make income during this 2019 summer. The reasons you have may be different but it still boils down to the fact that you want to earn hard cash.evalFor individuals who take the risk and are willing to work hard, you can make your dream come true. For example, you can check out how to sell on Etsy with Printify.If you’ve set your mind to start a businessin this summer season, know that there are numerous business opportunities for individuals out there. If you are a gardener, most gardens will need work and if you are experienced at taking care of children, you can apply for the post of a nanny so as to take care of young ones.There are numerous businesses to apply for this season which will have good come attached. The business you will find may not involve huge capital. The following is a list of different ideas for this summer which should be carefully considered.1) Maintenance Of Pool MaintenanceDuring this period a lot of pe ople will want to go swimming. This is the best time to apply for a job as a pool attendant. You don’t need to do much, all that is needed is your undivided attention. Low cost is involved except in cases where you may need to buy a few types of equipment to guide you while taking care of the pool.You shouldn’t consider getting a rented apartment to get the job done as you can quietly work from home. You only need to set up an appointment, at companies, hotels or even residences and make sure you do a good job so as to have more customers.2) Yard MaintenanceDuring the summer period, it is important to maintain your yard. Keeping it tidy should not be neglected. Business workers may not have the time to take care of their yard which is why they might need the services of people. The kind of business involves low cost as you may only be asked to purchase equipment needed for cleaning.The nice thing about this type of business is that you will be occupied during the summer period. You should not joke with the business and make sure you tidy the yard so as to be recommended to other potential employers.3) ChildCareevalThis is another low-cost job that can be gotten during this summer period. Many schools will close and parents will lot have time to take care of their children. Such a time is important to help lighten the load for parents and make cool cash.Parents definitely need someone to take care of their children, tutor them, and other works. If you have experience in this area it is important to apply. In some cases, you may be asked to travel with the kids which will be an advantage for you to discover new places.Bear in mind that this business is different from others. You won’t be left all alone as a parent will have to carry out a background check on you. Do not get embarrassed or ashamed when you receive constant calls.4) Food And Beverage SalesThe summer period is a time usually where people sell lemonades. This doesn’t mean that you should lim it yourself only to the selling of lemonades. You can sell ice creams, chilled bottled water, and many other things.evalIf you have a movable stand, that is more beneficial. You can take your stand to where you prefer and when you went to. Events may differ and some may have more traffic and others may not. In such cases, moving your truck or trolley to a better location is far more beneficial. Make sure what you sell is hygienic so that you will be more patronized than your competitors.5) Barbecue SalesEating barbecue is far more fun during the summer period. If you love food, try applying to fast food and offer helpful assistance. You will be paid according to your service. Some people may not be good at the grill and it is better not to force it otherwise you may be criticized. But if you are very good, try applying for a job as a barbecue seller.If your skills are great, do not limit yourself to local joint rather try aiming for bigger events. You can make nice cash this summer. Make sure you apply for a job according to your ability.During this period you can use your free time to search for Profitindustry and learn more about the best eCommerce platforms to sell subscriptions. Which is one of the best ways to earn recurring revenue?

How Do Employers Find Good Candidates

How Do Employers Find Good Candidates What is the greatest source of external hiring according to CareerXroads 2009 study? If you understand the answer, youll also understand why networking is so important. 26.7% of external hiring came from referrals! To me, this speaks volumes about how job seekers should be spending their time. Creating a target list of companies and networking will allow you to better find the opportunities you are searching for! This is also a good time to remind you that many employers offer Employee Referral Bonus. Thats right, in many companies, they will pay bonus to an employee who refers a candidate who is hired. This bonus is generally paid out in two parts- the first payment occurs shortly after the referred candidate is hired, the second payment occurs after the candidate has been with the company for several months. This is a great incentive for employees to refer past coworkers or people they know for job openings. And this isnt new, it has been around for awhile. CareerXroads does point out some other interesting points about this reward system: Have you ever received a referral bonus for recommending someone for a job? Would you do it again? Thank you to Deborah Cox for reminding me of this important topic!

Do You Have Greener Grass Job Syndrome - Hire Imaging

Do You Have Greener Grass Job Syndrome - Hire Imaging Janie had done some career self-analysis to figure out what she wanted, and had determined that her current job was not it. Though secure in her work as an executive assistant with a large healthcare firm, she felt she could do better. So, as she told me on our call, “I’m jumping ship.” I asked her what I think is a very powerful question: How might you stay where you are and get what you want? On our call, Janie must have been thinking long and hard, because there was a very long pause. “I hadn’t thought about it; I’m so anxious to try something new,” she finally drawled. It had not occurred to her that people can often get what they want if they ask for it. Janie wanted a more project- management, data-focused role. So, she was going to give notice and go job hunting. When asked about the staying possibilities, it was a bit funny to her that she had another option. “I could talk to my boss, Mary; she is really supportive of me. I’ve been thinking of enrolling in Project Management Professional classes to prep for the exam, and have aced some business coursework online that brings me to just two classes short of my Bachelor’s. I think Mary might advocate for me to do the PMP through work. And there are Project Manager and Business Analyst positions across corporate. It’s often green on your side. It served Janie well to think about this before leaving her current employer. People often have regrets about quitting with nothing in the works. And if you take action to move out and your employer gets wind, trust me; even when your company counter-offers, it often doesn’t end well statistically, even if you stay awhile. The horse is out of the barn; dynamics are just not the same. I can’t tell you how many times I’ve seen it happen. Regret. Buyer’s Remorse. Grass is Greener. If you’ve hopped from company to company in a short span of years, ask yourself why. Of course, today’s workplace is not that of what I call the Golden Watch Age. It’s unusual for folks to stay 30 years with the same company and retire. And there are many legitimate reasons for people having several jobs in a short period. They moved. The job was eliminated due to reorganization. There are other valid explanations. It’s still a good idea to ask “why” if you’ve been hopping around between companies. It’s just a plain good idea to examine all potential for staying where you’re at. Why? Because you’re there, and you might make it into a darn-near perfect place to be. Mel wished he had explored before jumping. Mel was offered â€"and immediately accepted, a position with another company, because it offered him his first management role, along with more pay. Of course, he thought all would be great; and for a few weeks, it was. After several months, he was not feeling the love. “Nobody listens to my ideas here. I’m the new kid on the block, and they make that obvious.” “I can’t believe the red tape here. You have to claw through multiple layers to even get communication started. It was so easy to make decisions at my old company.” “The extra money isn’t worth it, because I don’t fit in with this micro-managed, siloed culture.” “I really miss my former boss and colleagues. We all worked together well; we got things done.” “I just called my old boss, Joe. He told me that a new position is being created in the Textiles division; and that I would have been at the top of the list had I still been there. I can’t believe I never even asked him about opportunities. I wish I had stayed.” Before you quit, take time to think about why you’re leaving. Are they for the right reasons? Assess the risk of asking for what you want at your current company. Ask yourself another powerful question â€" one of my favorites: “What‘s the worst that can happen?” What if you asked for more money; and got it? A promotion; and got it? Three days a week working from home; and got it? In some settings, you can threaten your current job by asking for more. I don’t know your situation. If you think you’d hear “no” to your requests, weigh that risk against a discreet look at the other side of the grass. So if you know what you want, can you stay where you are and get it? If there’s a “maybe” answer, perhaps best next steps are exploring that before broad jumping to that supposedly greener grass. You might be standing on it. Photo: SuMay